Over 80 years ago, Colruyt, a family company from Lembeek (Vlaams-Brabant), first appeared. Today, the small company has grown into a family of companies: Colruyt Group. A thriving player with numerous retail formulas active in four countries. From family company to a family of businesses At first, supermarket Colruyt served as the mother company for all new store formulas (DreamLand, OKay, Bio-Planet, etc.) until they grew into mature enterprises and felt the need to stand on their own two feet. Colruyt no longer is the supporting cradle, but a sister among sisters; today, Colruyt Group is a family of equal sister companies. From efficiency to simplicity Ever since Colruyt came into existence, we have felt efficiency is very important. For example, it was an important condition to guarantee the lowest costs and the lowest prices. Gradually, this efficiency evolved into simplicity. The group wants to offer added value to its customers, employees, suppliers, etc. in a high-quality manner. Offering simplicity in a complex society is a commitment we enter into every day. Simplicity for the customer The trust of our customer is key for every Colruyt Group employee. Everything we do, we do in a sustainable manner to meet the needs of our customers. Should those needs change, then we will immediately assess how to react to it in a responsible way. We do so as simply as possible. We wish to offer solutions to customers by means of various store formulas that are tuned to their environment, city, family situation, etc. Corporate sustainability We wish to make a meaningful contribution not only in an economic, but also ecological and social way. Sustainability is in Colruyt Group?s DNA. We hope to make a difference, for instance, with a sustainable personnel policy, by creating renewable energy and by making our product range more sustainable. Corporate sustainability In a society that is becoming more complex and international, we are fully aware that Colruyt Group is a link in a chain. Products often travel long distances before they arrive before the customer. That is why in our policy, we attach great importance to such themes as health, sourcing, ethics, footprint, etc. As we are a ?link? in the chain, our direct impact is sometimes limited. That is why we often collaborate with other players in order to accentuate the realisation concerning corporate sustainability well as gain more insight and inspire each other. Step by step, little by little. We have a clear objective, wherever we stand in the chain: we want to use an economic impetus to cause a positive dynamic on a social and ecological sphere, not because we should, but because we want to show our gratitude for the materials and means we use all day, every day. Because it is our mission to ensure a healthy world for the next generations to live in.